Sunday, 11 September 2011

Music Video deconstruction 6

Band: Kanye West, Jay-Z
Song: Otis
The cover art was designed by Italian fashion designer Riccardo Tisci. Following its release the song received significant coverage and was reviewed by several sources. The song received highly positive reviews from music critics and has received radio airplay... Source: WIkipedia

  • With Jay Z and Kanye West being two of the biggest and most well known rap artists at this current time, it is obvious straight off that this is a high budget music video. 
  • It is all filmed on one location which is seen to be a scrap yard for modified cars. This could signify their 'gangsta' background through using cars to represent their masculinity. 
  • America is a very patriotic country, this is further shown through the use of the American Flag placed behind them both with a low angle shot used to show their power. 
  • Throughout the video we see a lot of long takes which is not a usual convention for a rap video. Also a lot of shots are in slow motion. 

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