Tuesday, 28 February 2012

GG - Editing vid on iMovie

Video Effects
Recently I have been editing the footage that me and Tom have taken on the software iMovie (version 9.0.4). We filmed all of our work on a Nikon D300s with included '720p / 24 fps HD video recording', and then imported it straight into iMovie, we are yet to edit any work on Final Cut but plan to very soon. 

I found editing on iMovie very simple, this may be down to its lack of special effects available but for what we needed, it was perfect! 

I started off by selecting all the clips I wanted from the events section and moved them into the project itself. This was very time consuming due to all the shots having to fit to the audio. In between shots I inserted transitions during selected sections, these were mainly used to show a flashback or a memory. 

Once all the shots were in place, I went about removing all the original audio from the clips, this again was very time consuming. 
Changing the Saturation
As seen in the video I have used three different effects on the clips. For the performance I used the 'Hard Light' video effect. I personally think this effect works really well because it helps disguise the fact we filmed in a basement through making the background image harder to see. For the photo scenes we used a 'Black and Whie' video effect, this helping show it is in the past. Finally I used a 'Dream' video effect for the memories. But I also played around with the saturation which gave the shots more light. 

This is our final edit in iMovie and now we hope to move onto using Final Cut to incorporate the cross cut effect. 

GG - Vodcast Audience Feedback (Rough Cut 3)

 We showed two of our friends our Rough cut 3 and asked them for their honest opinions on what they thought. We have taken note of what they've said and added the changes to our production.

Monday, 27 February 2012

Rough Cut 3 - Performance and Narrative

Here is my third rough cut of The Swing Movement with their song Jigsaw. It has been filmed on a Nikon D300s with an manual focus lens. Edited on iMovie by George. 

GG - Things to be done

We are fast approaching the deadline day for all work to be handed up. Me and Tom have looked at what needs to be done and have made a plan.

  • The Digipak needs finalising, all we need is an image of a swing form the front and back then we can get finishing our digipak. Tom will be mainly working on this. 
  • After a few drafts for the magazine ad we need to create a final version, I have a good idea of what I want it to look like and will hopefully have it done by the end of next week. 
(All research for the digipak and magazine ads has been done, it is just a matter of finishing them off)

  • We need to shoot one more scenario showing more conflict between the couple on screen. 
  • Do a rough cut on final cut, not just iMovie, here  we can use cross fading shots etc.. 
Now we have got a plan I believe we can get all the work finished off. 

Thursday, 23 February 2012

GG - Attracting to our target audience

In this post I am going to look at how in our third rough cut, we have used locations, clothing, actions etc..  to help appeal to our primary target audience of 15-24.

With the narrative being based around a relationship, it is around this age where romance starts playing a big role in someones life. People experience break-ups and can relate to the experience viewed on screen. This also helps us appeal to our secondary audience, females, through the use of a 'rom-com' like genre being used. One of the clothing codes we decided on was for the female to be wearing a red jacket in the first scenario. After playing around with colouring and layering whilst editing, I managed to make the jacket significantly stand out. The idea was to make it signify romance and love, thus further linking it to our secondary audience.

We filming both our actors, I asked them to act as if I wasn't there, then I went around filming them from a range of different angles. This makes the shots more believable, as if they are closely connected to one another.  

We used two actors for the narrative within this age gap, although as you can see we try to avoid showing to much of them on screen to help create a narrative enigma. 

Overall, I believe that we have managed to attracting our target audience well. There is still work that needs to be done whilst editing but after that I believe our main/primary target audience will be ableto ralte closely to the video. 

Friday, 10 February 2012

GG - Filming plan

Me and Tom have decided to re-shoot our narrative storyline on Monday 13th Feb. Because this is during half term we will be able to shoot all day giving us plenty of time to perfect our chosen shots. We will then have all week to edit it on imovie then bring it into school on wednesday or thursday to finish off the editing on final cut. We hope that we will finish all of our filming during half term and then we can hopefully have a near to finished product.

Here is a link to a blog post of what we are going to film: http://geogamm111.blogspot.com/2012/01/tw-new-narrative-plan.html

Thursday, 9 February 2012

TW - Digipak- Booklet 3 Shot

A possible idea we are thinking about for the digipak booklet is to merge shots within shots, so that each band member has essentially one photo dedicated to them in which they are performing and posing. This can be done by cropping them out of other photos, and simply reducing the opacity of the image, so they appear transparent when seen in the final image.

Using photoshop to crop the images out

Possible outcome for booklet photo

Wednesday, 8 February 2012

GG - Digipak work

Here are some images I have done for our digipak. We plan to put them into photoshop and then using the 'opacity' tool put each member of the bands face over the instrument they play. 

GG - Magazine Ad - The Swing Movement (Practice)

Here is one of my practice attempts at making a magazine ad. I completed it on word put plan to do the final one of photoshop.

TW - Viral Ad Campaign

Initial draft
For our advertisement task, I decided to take a viral route for one of our ads, as 
viral marketing
 has become increasingly popular and it's use is now profound in today's media.
Our viral ad, uses a QR code that can be scanned from smart phones, and the scan 
will take you to a youtube link,  that shows the performance cut of the song, 'Jigsaw'. 
This is because the performance draft has been competed, so we can showcase it in
 it's entirety before we incorporate our narrative shots.

Designing the Ad, I decided to take a route opened up from the name of the song,
 and use a Jigsaw piece. I used a jigsaw puzzle template, then left some pieces that
 were needed as white, with the remaining pieces in black, seemingly not there. I then 
added the track title, and the band name, as you can see, over a black background, in 
white, so that it appeared white on black on white, in terms of layering. This however 
looked too basic, and was neither complex enough to be magazine ad, nor simple 
enough to be an interesting viral ad.

I then changed my idea, and used the one jigsaw piece, and instead of any words, i placed simply the QR code
 in the jigsaw piece, with the black background highlighting the white jigsaw piece.

The jigsaw track name remains, and the QR code provides people to instantly scan, as the ad is very hard to 
depict without using it. The basic black and white colour scheme draws the eye, and if needed, the background 
could even change to other colours, and perhaps have the same shot 4 times in a window style.

Completed viral ad

Thursday, 2 February 2012

Big 3


GG - Final digipak idea

After plenty of planning and research I have decided on a final idea for our digipak. We show use of ICT skills and links to our genre.

We have decided to have to outer and two inner panels. On the inner panels we are having a disk tray with an image behind it on one side, and a sleeve with a booklet in it on the other.

For both our front outside panel we have decided to have an image of a person sat on a swing in a derelict area. We will then apply a blurred image effect with 5 different layers. (See image) We will also have the band name and album name on the front.

We plan to also have this on the back panel as well, although it will be a revered image from the back, we will include the same effect. We will include a list of songs, copyright proof and a record label image as well. With both of these images we will also play around with colour, putting in different tints of colour to add to the effect.

On the two inside panels we have decided to have four main images spread on the right hand side panel. These images will be of each band member, but we will play with the opacity and insert images of the instruments they play, and a face of the band member who plays the image. We will then have an inside sleeve which will have a jigsaw image on front with band information included inside the booklet. On the left hand side of the booklet we will have a disk holder with the CD, there will be a jigsaw image behind this.

Wednesday, 1 February 2012

Rough Cut 2 - Performance and Narrative

Here is our 2nd full rough cut, however this includes both narrative and performance. Edited on iMovie by George and all filmed on a Nikon D300s.