Monday, 12 December 2011

GG - Research into Digipaks (Alternative/Indie)

I have looked at five digipak examples from home for our specific genre of our music video (alternative/indie). After previously looking at the main codes and conventions in an earlier post, I am now going to be more specific and look at ones closely linked to our band.

Here is my previous post on digipaks:

The five bands I chose to look at were:
  • White Lies
  • The Libertines
  • Arctic Monkeys
  • Warpaint
  • The Strokes

My first observation clearly showed that on all digipaks the song titles were presented on the back, although none of them had song length included. I also noticed that all of them consisted of barcodes, record label logo's and website information. These were always presented at the bottom of the pack.

Another observation showed that predominantly the front covers were plain and lacking any creative imagery (apart from The Libertines). They mainly consisted of the band name, and a single image or design. The 'Arctic Monkeys' case only consists of an image and nothing else, they rely heavily on advertisement of the image.

Finally, I noticed that inside all of the digipaks they consisted of a booklet. Inside it mainly had the lyrics to all the songs and some band information. Also it had imagery of behind the scenes and artistic design work.

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