Tuesday, 31 January 2012

GG - Magazine Ad Analysis 3 - Mumford & Sons

My second deconstruction of a magazine ad is for the band 'Mumford & Sons'. The band are seen to have a country/indie genre, this close to the song we have chosen.

Instantly we can see a difference to my previous post of 'Biffy Clyro' through the use of colour. The main background colour 'black' is less bold and signifies darkness and misery, this is a opposite to my previous deconstruction. However, the colours of the four images provide much more attention, they draw your eyes too the ad. They have an old/blurred effect on them making them more interesting to look at.

We see the use of bold texts to portray the band/album name at the top of the page. The colour white works well with the background colour making it easy to read. As the texts gets lower down the page it becomes smaller, this could possibly be because it has less meaning.

When creating our final magazine ad we will take ideas from all four of our deconstructions. The basic steps we will follow are; band/album name at the top of page, band image central, text at the bottom (release date, record labels etc...)

Link to band information: http://en.wikipedia.org/wiki/Mumford_and_Sons

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